PRESS RELEASES: contact Jennifer Golden Director Email: jennifer@igolenses.com Tel: +44 (0) 797 643 9060

The international credit crunch is forcing the nation's capital to prioritise practicality over pleasure, with over a quarter (26.7%) of shortsighted Londoners willing to swap an all expenses paid holiday for perfect 20/20 vision, according to a new survey by igolenses.com.1

But as consumers tighten their financial belts, expensive vision correction treatments offering near-perfect vision are no longer an option, with over half (54%) of those surveyed confessing they're unable to afford laser eye surgery. One in five Londoners even admitted the changing trends of frames and the need to update the style of their glasses to stay ahead in the vision fashion stakes was stretching the finances!1

Shelly Bansal, independent practitioner in Greater London and Head of Professional Services for i-GO Overnight Vision Correction (OVC) contact lenses, comments: "These survey results show Londoner's want the 20/20 vision that invasive treatments like laser surgery deliver, but simply can't afford it in the current climate. i-GO OVC contact lenses offer an affordable, non-surgical and reversible process that works overnight, gently reshaping the cornea so that light correctly focuses on the back of the eye (the retina).

He continues: "The cornea is elastic, so when the lens is removed in the morning the cornea retains the shape, enabling wearers to see clearly all day right until they reinsert their lenses that night before going to bed, eliminating the need for conventional daytime contact lenses or glasses too. It's as effective as laser surgery, but without the risks - or the price tag!"

i-GO OVC contact lenses also offer shortsighted Londoners with hectic lifestyles the freedom from conventional contact lenses and glasses during the day, and the ability to see clearly 24 hours a day, seven days a week. They are available exclusively from i-GO accredited eye care professionals. Interested consumers can contact the i-GO Call Centre on 0800 077 8185 to be directed to their nearest outlet, or visit www.igolenses.com for a full list of accredited opticians.

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