THE i-GO BUSINESS PROPOSITION

i-GO have developed a package aimed exclusively at the independent sector which helps ECPs by tackling two of the major barriers to growth of OVC - raising consumer awareness and funding equipment investment.

The i-GO package includes:

• Continuing Flow of New Prescreened Customers - incremental, relevant and informed new patients generated for every i-GO outlet
• Geographical Exclusivity - only a limited and select number of independent outlets will be accredited in any geographical area. 
• Marketing Investment Approaching £1m  - comprehensive PR, advertising and web marketing programme  driving new customers directly to i-GO accredited outlets 
• Leading International Lens Design - independently proven efficacy and safety with exceptional first time fit rate and excellent non-binding properties
• i-GO Branding - dynamic consumer proposition designed to achieve mass appeal amongst active 18-35 yr old contact lens wearers
• Ongoing Professional Support - online accreditation programme for practitioners and support staff. Advanced training webinars to support more experienced OVC fitters
• Long Term Customer Profitability - guaranteed customer payments via bespoke direct debit system and long term product loyalty