i-GO have developed a package aimed exclusively at the independent sector which helps ECPs by tackling two of the major barriers to growth of OVC - raising consumer awareness and funding equipment investment.

The i-GO package includes:

  • Continuing Flow of New Prescreened Customers - incremental, relevant and informed new patients generated for every i-GO outlet
  • Geographical Exclusivity - only a limited and select number of independent outlets will be accredited in any geographical area. 
  • Marketing Investment Approaching £1m  - comprehensive PR, advertising and web marketing programme  driving new customers directly to i-GO accredited outlets 
  • Leading International Lens Design - independently proven efficacy and safety with exceptional first time fit rate and excellent non-binding properties
  • i-GO Branding - dynamic consumer proposition designed to achieve mass appeal amongst active 18-35 yr old contact lens wearers
  • Ongoing Professional Support - online accreditation programme for practitioners and support staff. Advanced training webinars to support more experienced OVC fitters
  • Long Term Customer Profitability - guaranteed customer payments via bespoke direct debit system and long term product loyalty


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